The starting point of the concept is derived from the proposal which is the Design Centre...
the Design Centre targets itself at underprivileged communities and unskilled individuals who would like to acquire a creative skill. The Design Centre also targets itself at creative entrepreneurs (professionals) to rent out the pop-up shops within the centre.
The unskilled (to be skilled) and professionals cross paths through workshops, interaction of space and professionals employing skilled individuals. In a sense this has 'cross-pollination' qualities.
The second factor that adds to the concept's origin is the Marble Classic building's context. The Marble Classic building is surrounded by the valley slope, river side and industrial warehouses. The context contrasts itself as the setting is natural but has industrial structures.
Fourie, C.
NMBM
The design concept in a nut shell is CONTRASTING... the contrasting of natural and industrial...
the contrasting of unskilled and professionals (just the idea)... cross-pollination being contrasted by self-pollination... joining all of these factors and interpreting them into an interior.
Cross-pollination and self-pollination is contrasted through a flower called Dandelion. The Dandelion is able to become cross-pollinated with the help of bees (insects)... but if cross-pollination doesn't happen the Dandelion simple self-pollinates. The flower is able to do this because it has female and male organs.
In essence the Dandelion is contrasted in itself, this could become a great identity for the Design Centre... emphasizing the context, proposal and approach contrasting factors. The Design Centres corporate culture would become a system of cross/self-pollination...
... the idea of the Design Centre becoming a system of cross/self-pollination starts my name development process... names: Valley Side, River Side, Pollen, Cross Works...
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